Filling the Void

August 27th, 2018 by dewprocess.

Finally got to test “Star Wars: Secrets of the Empire”, launched last year by The Void, a location-specific “whole-body, fully immersive VR experience”.

While this experience is certainly superior to their other immersive walkthru, Ghostbusters, I continue to question whether these platforms for VR tech will ultimately be able to settle on a sustainable price point? is still trying to find its place in Entertainment, IMHO (ed.: I admit I’ve not had the opportunity to try their third, older walkthru, “Nicodemus”)

While experiencing this product, I returned to my now decade-old claim that AR would likely prevail in M&E long before VR. Is it fair to label an immersive walkthru, with physical cues and feedback, haptic feedback, and multisensory components (smells, physical environmental audio, etc) as , strictly speaking? The parameters seem much more akin to , in a sort of inverted fashion.

VR is showing itself to be enormously compelling in construction, healthcare, research, and real estate, among other market sectors. Not Entertainment.

AR is a marvelous and *still* undervalued opportunity for the Entertainment industry, and I remain eager to see how brands, both creative and technological leverage that potential.

Every Day Matters

August 9th, 2018 by dewprocess.

So, it’s #BookLoversDay, as if we should restrict this recognition to one day of the year. I love books ALL YEAR.

Is every admirable sentiment going to be turned into a Hallmark Cards moment now, reduced to a single burp of validation each year? First, it was Valentine’s Day, then Secretary’s Day, then Teacher Recognition Day…

We don’t have to wait until Social Media tells us it’s time to recognize the value in something as important as our executive assistant, our children’s teacher, our partner in life, or literature itself, do we?

Here’s an idea: Take 30 seconds at the beginning of your day to recognize and honor one of the above, or any one of sundry other valuable influences in your life. Get on with your day, until you bump into something or someone who merits positive recognition (your newest client, your boss, your bank teller, etc), and take a moment to offer sincere recognition of their value. It doesn’t require a long speech. It could be as simple as looking them in the eye and saying “Thanks”.

Sounds obvious, but we miss the opportunity so often.