If All The World’s A Stage, Why Do So Many People Keep Missing Their Cues?

May 15th, 2013 by admin. 1 Comment »

The Actor’s Equity Association (AEA) is celebrating its 100th anniversary this year, and one of its initiatives is to provide members with fancy new gold credit card style membership cards, replacing the former paper-based version. My reaction, when I heard this, was one of disappointment. Every initiative taken by an organization today has consequences and implications that reverberate across multiple sectors. In this case, the AEA failed to take advantage of a priceless opportunity to enhance member services, increase member engagement, and exhibit a very simple but impactful degree of CSR (Corporate Social Responsibility).

More than 7 years ago, the Census Bureau determined that there were nearly 1.5 billion credit cards in use in the U.S. A stack of all those credit cards would reach more than 70 miles into space — and be almost as tall as 13 Mount Everests. If this number of credit cards were thrown away every three years, the stack of credit cards would reach almost 43 Everests high after a decade. These plastics do not biodegrade in landfills. Not so fancy.

Actor’s Equity is not a lone offender, though. When SAG and AFTRA merged, the new union had an opportunity to revisit its longstanding use of plastic credit card member IDs, but opted to stick with the short term functionality of plastics, long-term sustainability be damned. The Producers Guild and other industry organizations are equally guilty. My frustration would be less justified if there existed few alternatives. However, companies such as Discover Financial services are offering cards made of BioPVC™ and other biodegradable alternatives; well-established technologies such as mobile apps present a plethora of creative and operational opportunities; and other technologies such as NFC offer yet more potential, as their adoption becomes more widespread. So why the lack of innovation or sustainability best practices? Is it an absence of imagination? Aversion to change? Financially motivated obduracy?

As current Chair of my city’s Sustainability Commission, I have benefited from the past four years, learning about the negative consequences of unsustainable practices (both in business and personal life), as well as about the positive implications of Green and other more sustainable commercial and community options, be it through renewable materials sourcing, alternative energy programs, commercial district redesigns, and many other areas. Many initiatives in sustainability offer up more than a single-pronged benefit or solution. It’s not just about environmental conservation, or clean air, or recycling. It’s about positioning ourselves, our businesses, and our communities for a more environmentally, socially, and financially robust future.

Had the AEA decided to explore options for member identification, other than the current plastic card tradition, all sorts of exciting avenues to member engagement and empowerment might have been revealed. Imagine a mobile app (what actor does not have a mobile phone?) that represents not only the individual’s union identification, but also a resource for direct connection to their credit union, membership affiliate discount programs, health insurance tools, personalized pension and 401K insights, dues status (and mobile payment processing), and much more, besides. The cost savings to the AEA and their members alike would be enormous, the raw materials no longer needed (plastics, papers, etc) would be mountainous, and the ability to connect more dynamically with membership would elevate the usefulness, value and – by extension – collective bargaining power of the AEA.

To those who would argue that they would not wish to entrust such data to a mobile device that might lose power, break, be stolen, or otherwise be compromised…I suggest they note that more wallets are stolen and lost than mobile devices. The Baby Boomer generation may not be able to acclimatize themselves to the notion of a cardless society, but I personally am quite excited by the idea of saving money, time, and materials – simply by aggregating the contents of my wallet into a well-protected, institutionally insured, cloud-based ecosystem that poses no more risk to our identities than we currently face today. The promise that lies in such innovation far outweighs the risks, and I can think of no better collective to act upon this promise than Actors themselves. This opportunity seems to have been missed, but I sincerely hope that other organizations might think a little more expansively about each initiative they take, going forward. The smallest tweak might offer far greater rewards (and savings) than they might imagine.

Something New To Muse Upon

March 19th, 2013 by admin. 1 Comment »

My parents rock.

Here below is an excerpt from a recent news publication:

“Miss Porter’s School, a college preparatory school for girls established in 1843 and located in Farmington, Connecticut, is about to become the new home for a large work of art by famed sculptor Andrew DeVries: Calliope (1¼ life-size torso; see photo).
Harold and Julie de Wolff? commissioned Calliope in 1998 for their home in Portugal. Some time ago, they decided to return to the United States and began downsizing for their retirement years. They have generously arranged to donate Calliope to Miss Porter’s School to honor her family members who were graduates of the school (the first was in 1875, Julie graduated from there in 1953).”

Graduates of Miss Porter’s have gone on to prove the inescapable truth that well-educated women in leadership roles are just as capable and accomplished as their male counterparts (and, in many cases, better). I pray that, by the time my daughter grows up, the only differences between the sexes will be those worthy of mutual celebration.

The beauty of this work is unquestionable. So is the fact that the absence of a head and arms, while reminiscent of many antiquities damaged over the course of time, also elicits in me a strong desire to know more about the face, head and mind that is not seen; to learn of what those invisible hands may be capable. The strong chin that is visible suggests a proud and visionary woman, and my imagination will imbue her with far more worthy grace and strength than bronze may ever capture. This is not a static work of objectification, but a question posed in metal. I look forward to the challenge and invitation it presents to the generations of women (and men) who will pass it by.
Read more about Miss Porter’s School history here.
Read more about the muse, Calliope, here.
Enhanced by Zemanta

I voted 6,000 times today.

March 5th, 2013 by admin. No Comments »

Today was election day in Burbank, California. I walked in to my Polling Station, and was – as usual – crushed in the sweaty masses of nobody who had bothered to come vote. According to the volunteers manning the station, only 15% of residents were registered voters, and less than half had so far turned up (with less than 2 hours before the polls closed). Assuming the final tally might be an ambitious 10% voter turnout, that means my lone vote in a city of just over 100,000 represents 1,000 statistical ballots. When you consider that my wife and two neighboring families do me the honor of trusting my research at each election, and generally vote as I recommend, this means that my voting behavior accounts for a representative voting bloc of 6,000. I should be thrilled at the power I wield, but instead find myself dismayed – once again – at how lethargic and uninvolved Americans are in the process of influencing the communities in which they live.

Elections in the United States of America are like an Annual KKK Minority Recruitment Drive: sparsely attended. Yet most voters do not stay away out of fear or strong disagreement with the values of the candidates. I would understand the current pitiful voter turnout statistics a little more if they were a reflection of citizens driven by a fervent compulsion not to vote. I don’t believe, however, that laziness can be defined as a “fervent compulsion”. A nation with ample time to build Pinterest boards, post photos of food on Twitter, spend hours watching reality TV, and lurk randomly about the Facebook universe has no excuse for not taking the 10-30 minutes it takes to vote (unless, admittedly, you live somewhere like Florida).

I honestly have no data-driven knowledge as to why the USA posts such shameful voter turnout figures: at the Federal, State, and Municipal level. I leave it to others to hypothesize on that matter. If I had my druthers, I would follow Australia’s example, and make voting an obligation of citizenry. It’s a small price to pay, to ensure that our elected officials and proposed programs are elevated or obliterated by a truly representative bloc of the citizens they affect.

In the meantime, I continue to vote…for two reasons. First, I see it as my right and obligation. If I want to participate in this program called citizenship, I must be engaged in the process that governs and guides it. Second, I don’t ever want to be one of those people who complains about “the System”, only to be reminded that I abdicated my right to complain, each time I opted to stay home and watch the latest episode of [insert one of many possible examples of mind-numbing TV drivel], instead of taking the short walk or bicycle ride to my local polling booth.

Everything I’ve voted for in the past six Burbank elections has come to be. That’s how powerful I am with my thousands and thousands of virtual votes. So why do I feel so utterly powerless, as our political system continues to demonstrate a lack of maturity, leadership, gravitas, and vision for which I never voted? When our elected officials represent only 10% of us, they are rarely going to feel empowered to demonstrate the type of leadership we need. No matter what measures, programs, resolutions, or politicians I select, when I enter the polling booth, if I remain in the minority, these issues and figures will do just as the majority of their constituents…in this case, little to nothing.

Enhanced by Zemanta

10 Things To Finally Admit To Ourselves About Social Media

September 27th, 2012 by admin. 3 Comments »

I was recently messaging with a colleague, discussing the finer points of republishing content posted on a Facebook Page, when we got on to the topic of crediting sources. The conversation got me thinking, and following are some of those thoughts, for what they’re worth:

  • Sharing content is cool, giving credit for the source is even cooler.
  • Illegally sharing hundreds of films or music tracks online is not cool, no matter how you cut it. Everyone uploads or downloads a song here or there, or surreptitiously catches an episode they missed of their favorite series, but wholesale mass theft of content is just that – stealing.
  • Trolling is for idiots.
  • Flame wars are for fools.
  • Cat pictures should be limited to Furcadia.
  • If you’re redistributing a Twitter post that someone else made, it’s called a “retweet”, and there’s a button for that. It is not called a “cut and paste and pretend I thought of it”.
  • Don’t tweet, post, or otherwise publish content just to be the first, coolest, or any other attention-grabbing reason. For most of us, High School ended a long time ago. Try limiting yourself to publishing content which you SINCERELY believe will Inspire, Challenge, Educate, or Empower (my version of Tony Hsieh’s very compelling ICEE philosophy for tweeting).
  • Empire Avenue, Klout, and Kred are Casual Games. They have no other functional value (with the exception of advertising). Don’t pretend otherwise. This may change one day, but for now it’s all just about as useful as milking a virtual cow. Enjoy the diversion, but don’t make any more out of it than that.
  • Your follow count – be it on Twitter, Facebook, Quora, or elsewhere – has no metric value other than to tell you how many people clicked “Follow” or “Like”. Relatively few of them actively read your content, so suck it up and get on with your REAL life.
  • Once in a while, something you post will publish at *just* the right moment, and the content will resonate at *just* the right frequency with the community in to which it is launched, sufficient to go viral (for whatever short period and distance it does so). Take a moment to enjoy the moment, and then get on with your REAL life.

Social media is engaging, immersive, sometimes even addictive. However, it is counterproductive when it becomes anything more than a utility. If you manage online communities for a living (or as an important aspect of your identity), then social engagement (a term I coined in 2005) will understandably hold a central place in your daily life. Everyone else, look upon it as you would the telephone or television: a game-changing innovation that serves to bring the world closer together, and facilitate communication, education, information, and commerce. Used in moderation, it represents an extraordinary leap forward in personal expression, global connectivity, and cultural rapprochement. Used to excess, it erodes the intellect, dumbs down the conversation, and reduces us to yabbering consumers of junk, and little more.

Great tools and platforms have been (and continue to be) developed. Let’s use them with a modicum of wisdom and restraint. The promise they hold is immense, but only if we use them responsibly.

Enhanced by Zemanta

This Is Not Your Father’s News Hack

June 26th, 2012 by admin. 2 Comments »

The value of news in the digital age runs in inverse proportion to the amount of time since its release.

If a news item is published at 1:00pm PCT, it has half as much value by 2:00pm, as it did when it was first posted, and only a quarter remaining value by 5:00pm. Obviously, a more accurate measurement of shelf life would take in to consideration the online network on which the news was published, the original posting time (early morning posts tend to get wider reach than early afternoon), and several other factors.

Some media companies, such as the New Yorker and Wired magazine, have recently determined that this is largely because they are giving their news away to 3rd-party providers for free, unreasonably diluting the brand value of their offering. Their solution is to terminate those relationships (as they did earlier this week by removing access to their content from such renowned platforms as Flipboard).

Other media companies are laying off reporters in droves, as they desperately try to save their way to prosperity, under the same “bricks, mortar, and paper” model as ever. talk about lunatics running the asylum…

I think there’s a much simpler solution and, as ever, it all comes down to content.

Consumers don’t place the highest valuation on a distribution channel, platform, or app, but rather upon the content itself. Flipboard may well fail, if too many content providers remove access via that platform. The UX is unquestionably appealing, but who cares that the library is pretty, if there’s nothing to read therein? That said, if content providers restrict access to their content too zealously, minimizing consumer ability to share and spread the appeal of that content, they will effectively squander the “early release” value of their content, and vastly diminish its value, by extension.

Before I propose what I consider to be an enormously simple solution, let’s accept and agree upon some basic truths:

  • Good news comes from good reporters. Not (bless ‘em) good printers, nor good truck drivers. Journalists such as Nicholas Kristof (@NickKristof) and Lisa Napoli (@lisanapoli) are demonstrating that direct connection to their “readers” vastly increases the spread of their content.
  • The Paywall method of news delivery is a clumsy protectionist system that works only in the absence of better paradigms.
  • People will get their news, and entertainment, one way or another. If you stand in their way, they will work around you. If you develop a solution that is a win-win for everyone, they are more than likely going to work with you.

Taking in to account the aforementioned and obvious fact that news has highest value early in its lifecycle, and marrying this with the fact that netizens place high value on content that raises their network visibility, it stands to reason that those wishing to take on the mantle of “influencer” will be prepared to pay for “early access” to compelling media content. If it costs $4.95 to have a big headstart on the rest of the web, when it comes to news and other media, I know many who would gladly pay. The difference between this scenario and the current paywall system is that my solution does not exclude all other netizens from access to the content. After a sufficient time delay, content could be released to the wider public, free of charge. It’s an exercise in transparency and digital openness, with a nod to commercial necessity. If you want to access content in the first hour of its publication, you need to be a subscriber. If you want access within the first 2 hours, you must be either a subscriber, or have access to the link via a subscriber (further elevating the viral power of full subscribers, and cementing their loyalty to your media brand). If you are willing to wait until the end of the day, so be it. The model needs refinement, but the concept is sound.

Take for example Nicholas Kristof’s latest Op-Ed piece, entitled “My Iranian Road Trip”. As is usual with his work, the Twitterverse and Facebook ecosystem have exploded with activity, as this video goes viral, and spreads around the web. The New York times has a paywall up on their site, so only subscribers can see the video. However, because this is the ONLY option offered, someone has kindly reposted (at least until the NYT reports it!) the video, free-of-charge, on YouTube:

YouTube Preview Image

The New York Times gets no love nor revenue out of this scenario. Nicholas Kristof gets his story out. The readership share the YouTube link, and ignore the NYT site altogether. Were my solution in effect, nobody would likely be compelled to waste their time extracting the video content from the NYT site, and reposting it, knowing it would be freely available in a matter of hours. Instead they would be focusing on positioning themselves as first line influencers, sharing the NYT site link and thereby their subscriber access with their own network. Subscriptions would rise, content “piracy” would be mitigated, brand value would be strengthened, and the value of viral media would be elevated in a manner consistent with both the ideals of an increasingly transparent society, and the realistic needs of any business. My scenario recognizes the need to shift from a “control” mentality to a “collaborate” one, recognizing that the core value is highest at point of publication and readership (journalist and consumer), and everything in between is either conduit or obstacle.

I’ve been invited to a private event at the Los Angeles Times building tonight, hosted by Muck Rack (@Muckrack) and the LA Times. It’s been labeled as “a casual cocktail event for a few select journalists, PRs and news junkies to talk about journalism in the age of social media”. I’m eager to see what this constituency makes of my “crazy idea”…

Enhanced by Zemanta

Declining Standards, or Merely Changed?

June 19th, 2012 by admin. No Comments »

Remember when grandparents and great-grandparents said that they only had an 8th grade education? Well, this is the eighth-grade final exam from 1895 in Salina, Kansas, USA . It was taken from the original document on file at the Smokey Valley Genealogical Society and Library in Salina, and reprinted by the Salina Journal.

8th Grade Final Exam: Salina, KS – 1895

Grammar (Time, one hour)

1. Give nine rules for the use of capital letters.
2. Name the parts of speech and define those that have no modifications.
3. Define verse, stanza and paragraph
4. What are the principal parts of a verb? Give principal parts of 'lie, ''play,' and 'run.'
5. Define case; illustrate each case.
6. What is punctuation? Give rules for principal marks of punctuation.
7 - 10. Write a composition of about 150 words and show therein that you understand the practical use of the rules of grammar.

Arithmetic (Time,1 hour 15 minutes)

1. Name and define the Fundamental Rules of Arithmetic.
2. A wagon box is 2 ft. Deep, 10 feet long, and 3 ft. Wide. How many bushels of wheat will it hold?
3. If a load of wheat weighs 3,942 lbs., what is it worth at 50cts/bushel, deducting 1,050 lbs. For tare?
4. District No 33 has a valuation of $35,000.. What is the necessary levy to carry on a school seven months at $50 per month, and have $104 for incidentals?
5. Find the cost of 6,720 lbs. Coal at $6.00 per ton.
6. Find the interest of $512.60 for 8 months and 18 days at 7 percent.
7. What is the cost of 40 boards 12 inches wide and 16 ft.. Long at $20 per metre?
8. Find bank discount on $300 for 90 days (no grace) at 10 percent.
9. What is the cost of a square farm at $15 per acre, the distance of which is 640 rods?
10. Write a Bank Check, a Promissory Note, and a Receipt

U.S. History (Time, 45 minutes)

1. Give the epochs into which U.S. History is divided
2. Give an account of the discovery of America by Columbus
3. Relate the causes and results of the Revolutionary War.
4. Show the territorial growth of the United States
5. Tell what you can of the history of Kansas
6. Describe three of the most prominent battles of the Rebellion.
7. Who were the following: Morse, Whitney, Fulton, Bell, Lincoln, Penn, and Howe?
8. Name events connected with the following dates: 1607, 1620, 1800, 1849, 1865.

Orthography (Time, one hour)

1. What is meant by the following: alphabet, phonetic, orthography, etymology, syllabication
2. What are elementary sounds? How classified?
3. What are the following, and give examples of each: trigraph, subvocals, diphthong, cognate letters, linguals
4. Give four substitutes for caret 'u.' (HUH?)
5. Give two rules for spelling words with final 'e.' Name two exceptions under each rule.
6. Give two uses of silent letters in spelling. Illustrate each.
7. Define the following prefixes and use in connection with a word: bi, dis-mis, pre, semi, post, non, inter, mono, sup.
8. Mark diacritically and divide into syllables the following, and name the sign that indicates the sound: card, ball, mercy, sir, odd, cell, rise, blood, fare, last.
9. Use the following correctly in sentences: cite, site, sight, fane, fain, feign, vane, vain, vein, raze, raise, rays.
10. Write 10 words frequently mispronounced and indicate pronunciation by use of diacritical marks and by syllabication.

Geography (Time, one hour)

1. What is climate? Upon what does climate depend?
2. How do you account for the extremes of climate in Kansas ?
3. Of what use are rivers? Of what use is the ocean?
4. Describe the mountains of North America
5. Name and describe the following: Monrovia, Odessa, Denver, Manitoba, Hecla, Yukon, St. Helena, Juan Fernandez, Aspinwall and Orinoco
6. Name and locate the principal trade centers of the U.S.
7. Name all the republics of Europe and give the capital of each.
8. Why is the Atlantic Coast colder than the Pacific in the same latitude?
9. Describe the process by which the water of the ocean returns to the sources of rivers.
10. Describe the movements of the earth. Give the inclination of the earth.

.

Notice that the exam took FIVE HOURS to complete. Gives the saying ‘he only had an 8th grade education’ a whole new meaning, doesn’t it? What it also has done, is spur many netizens to vociferously proclaim the decline of our educational system, by comparison.

Do you believe today’s educational standards are poor, by comparison? Have you considered that there is no requirement for English Literature in the above test? Where are the algebra and geometry? World History? US Government? Foreign Languages? The 1895 8th grade test looks immensely daunting, until one considers that much is not covered. Add to this the fact that none of us would likely pass our contemporary High School tests, without the usual cramming we did “back in the day”, and the criticism of today’s standards in education, based on this test, begin to lose their impact.

There’s no denying that many of our children are not learning as well nor as much as they ought. I believe, however, that instead of pointing the accusatory finger at all that the “system” is apparently failing to accomplish, we would do well to question what we as parents are failing to do, in order to actively engage in the responsibility of enriching the mental, cultural, social, and psychological state of the next generation…

Enhanced by Zemanta

The Power of Engagement

April 4th, 2012 by admin. No Comments »

The acronym for the day is SOCIAL, or “Suitably Overt Customer Interaction And Loyalty”.

Many of my new clients express frustration at Twitter, decrying it as a shadow play with little substance and no value to their corporate brand needs. In those cases where Twitter conversation would be a useful mechanism in brand building, it doesn’t take long to lay out the many reasons why such engagement has value. It takes more than a few minutes, however, so when a brand demonstrates the value of Twitter engagement in literally a few minutes, I want to celebrate the case study.

This afternoon, in between meetings, I stopped by a Chipotle restaurant, to grab a chicken burrito (one of my occasional not-too-guilty pleasures!). I’ve enjoyed the experience at this restaurant for several years now, with its proven mix of marketable ingredients (organic, sustainable, carefully prepared, etc) and fast friendly service. I was surprised and disappointed, therefore, when I was served today by a somewhat lackluster team of servers with little enthusiasm, who doled out minute portions, and then back-filled my burrito with copious amounts of lettuce, in order to disguise the miniscule mix of “main” ingredients. To make matters worse, they left my burrito sitting open on the counter for a lonnnng time, while they went off in search of the lettuce, such that it was stone cold when I finally bit in to it. I was in a hurry to get to my next meeting, so I hurriedly vented via Twitter, and carried on my day, disappointed, but focusing on other matters. Here below is my tweet:

Within less than a minute I got this reply on Twitter:

Keeping with my shark analogy, I decided to bite, and – while listening to a particularly monotonous Q1 earnings call, I filled out an online customer feedback form. I hadn’t even finished the call, when I received an email from a customer service rep at Chipotle (copying a grand total of 13 other Chipotle employees!) apologizing to me for my experience, and detailing the actions the company intended to take to ensure that the restaurant where I had had my unfortunate experience improve its service with all due haste. That I was also offered a free burrito was a nice “icing on the cake” gesture that I appreciated. I was most struck, however, by the clearly demonstrated urgency and seriousness with which Chipotle’s online customer service team responded to my offhanded “vent”. In a matter of minutes, this individual disenchanted customer was converted in to an admiring partner in their success. I immediately tweeted my reaction:

And was instantly answered:

That short exchange cemented the brand’s humanity and intimacy, which is all too often a casualty in a very noisy retail marketplace, especially in the food services sector. It took Chipotle less than 20 minutes to fix a relatively small problem, but that 20 minutes also served to reestablish and strengthen a relationship with one of their most valuable brand stewards, the customer.

So, when you’re next wondering whether an investment in social engagement is worth it, take a look at the cost of all your ad buys, and the time you spend interfacing with your agencies, and the weeks you spend percolating messaging, and then perhaps you’ll realize that the ability to have quick and direct conversations with your end-user is of far greater value than you previously imagined: 20 minutes, perhaps 8 times daily, exponentially multiplied by the knock-on goodwill generated…there’s real power in doing things right.

Enhanced by Zemanta

Happy Presidents’ Day

February 20th, 2012 by admin. No Comments »

Breakfast With Champions – Nominees Breakfast for the Producers Guild Awards

January 21st, 2012 by admin. 2 Comments »

As a co-founder of the New Media Council, and long-time member of the Producers Guild of America, I am sometimes able to benefit from certain opportunities that make me fall in love with filmmaking all over again. This morning was one such opportunity.

Tonight marks the 23rd annual Producers Guild Awards, precursor and controversial bellwether to the Oscars. A select few members of the Guild are able to attend a breakfast gathering, on the morning of these awards, to meet and hear from the Producers of each nominated Feature Film. It is an intimate and convivial get-together, and always illuminating.

Despite the assumption by many that Producers focus mostly on the fiscal value of a film, when pondering which box to mark on their voting ballot, the conversations this morning were only momentarily focused on financing, and largely concerned with the creative and operational processes of bringing a story to the screen.

What struck me almost immediately was how collaborative and connected to one another these producers had been on these projects, during the past year: Kathleen Kennedy was the impetus for both War Horse and The Girl With The Dragon Tattoo, while Spielberg catalyzed the realization of The Help. Amusingly, everyone on the panel credited Brad Pitt with some aspect of their production, even though the actor/producer was unusually restrained in his remarks re. friend George Clooney (strongly involved in two of the nominated films).

Even more compelling were some nuggets of wisdom and info dropped by individuals, during the course of conversation:

War Horse

When asked why he made the movie, Spielberg answered “I made the movie to get to that scene where the German and the Geordie free the horse from the barbed wire together”.

8 horses were used to portray the central character in the film, with two (“Abraham” and “Finder”) carrying the heavy acting load.

Midnight In Paris

Woody Allen‘s scripts are largely devoid of stage directions. Just dialogue. The visual is only revealed during production. More startling still is the fact that Woody Allen doesn’t write a thing until full financing is obtained. This film was made for $18 Million, all of which was obtained on his name alone. Only when the money was in the proverbial bank did Mr. Allen begin the scriptwriting process, which consisted of well over a month of “just thinking”, followed by 4 short weeks of longhand writing, and then typing up the draft (which Woody had to do himself, since nobody else could read his writing). Unlike most of the other productions, Woody Allen’s films have no rehearsal whatsoever, and every scene is shot on location (no studio shoots).

Bridesmaids

Casting drew strongly from Kristen Wiig’s compatriots at the Groundlings Improv company, and the original script was strongly augmented with rewrites culled from improv rehearsals. These revisions were themselves then altered dramatically in production, where additional improv took place. In essence, the film worked with 3 scripts as a result: two written, and one unwritten. The resulting 1,200,000 feet of film shot is testament to the production’s desire to capture the very brightest moments of performance and storytelling.

Each producer had favorite scenes in their respective film. Some examples:

  • Jim Burke particularly enjoyed when George Clooney’s character in THE DESCENDANTS, Matt King goes into the ancestral family home and opens the curtains, letting in the light, and showing us the family photos, thereby giving himself and us an insight into his place in the family history.
  • Ceán Chaffin was deeply impressed with the final scene in THE GIRL WITH THE DRAGON TATTOO, when Rooney Mara’s character, Lisbeth Salanader, realizes some important truths, and the actress silently shows everything going on in Lisbeth’s mind, in that painful moment.
  • Brunson Green’s favorite scene in THE HELP was at the end, where the main character is about to walk into the room to be fired and confront Hilly.
  • Graham King’s favorite moment in HUGO was when the scholar, Rene Tabard, goes to George Méliès’ apartment and screens the film for his wife.
  • Grant Heslov was struck most by the restaurant kitchen confrontation scene between Ryan and George in THE IDES OF MARCH
  • From an acting perspective, Brad Pitt especially enjoyed the trading scene in MONEYBALL

Two particularly telling comments came from Mr. Spielberg. In response to a question as to whether any of the producers would now consider shooting a silent film, given the success of THE ARTIST, Spielberg admitted his surprise and delight at that film’s success, saying “I didn’t think silent film was possible in the 21st century, until The Artist” – testament to the fact that we never need lose opportunities for learning, no matter our experience.  Later, when asked what he looked for in submissions, Spielberg strongly decried any notion that writers should submit supporting materials (Sizzle reels, previz, storyboards) when pitching their work. Spielberg asked that he and his fellow producers be given enough credit to fill in the gaps with their own imaginations, which would always be far superior to whatever one might supply in the way of pre-visualizations.

When compared to this evening’s upcoming glitzy and impersonal gala affair, attended by thousands, I think I and my peers got the better part of the deal, as we spent a relaxed morning in the presence of some very talented and unquestionably devoted stewards of creative storytelling.

Moderator:

  • Gary Lucchesi (President, Lakeshore Entertainment)

Panelists:

  • Thomas Langmann for THE ARTIST
  • Barry Mendel for BRIDESMAIDS
  • Jim Burke for THE DESCENDANTS
  • Ceán Chaffin for THE GIRL WITH THE DRAGON TATTOO
  • Brunson Green for THE HELP
  • Graham King for HUGO
  • Grant Heslov for THE IDES OF MARCH
  • Letty Aronson for MIDNIGHT IN PARIS
  • Brad Pitt for MONEYBALL (Producers  Michael De Luca and Rachael Horovitz were also in attendance)
  • Steven Spielberg for WAR HORSE (Producer Kathleen Kennedy was also in attendance)
Enhanced by Zemanta

In Case You Missed It… (1st in a series)

October 10th, 2011 by admin. No Comments »

It’s been almost 2 months since I last posted anything here (I have no interest in blogging for the sake of blogging, and I’m sure you have no interest in reading self-important daily ruminations on the state of social media, society, or Steve Jobs (RIP)).

So, beginning today, I will be compiling – in keeping with my commitment to publish only when I have something worth publishing – recaps of a few of the various things I’ve discovered and shared during the previous month, be it via Twitter, Facebook, Google+, LinkedIn, or whatever other social brand made sense in the moment. I won’t be recapping ALL my postings and discoveries (saints preserve us!), but only those that I think still merit review, one month later. As noted above, I’ll be calling this regular entry “In Case You Missed It…”, and I welcome any feedback or input, as always.  So, without further ado, here is the first installment of this regular publication for your enjoyment, information, education, and perhaps even inspiration! (this first posting will cover a little more than the past month, just to get us all caught up):

Fundraising in the New Economy

As many of my readers know, I have been dedicating a big chunk the past couple of years to supporting a small variety of Not-for-Profit Organizations, helping them to strengthen their brand and financial positions during this economic downturn. Many NPOs are still wasting a lot of time pursuing legacy funding channels that no longer deliver the returns they used to bring, at the cost of other revenue generation opportunities. Crowd-sourced and network funding channels abound now, including ProFounder, Kickstarter, Razoo and others. NPOs need to have a dedicated New Funding Director, well-versed in emerging channels (from text-based through Social, and beyond). In July, Mashable published an interesting article offering some tips for NPO mobile campaigning. It was a little simplistic, but a great way to help NPOs start thinking along the right lines.

21st Century Pop

Later that month, I came across a very compelling site called thesixtyone, where “new artists make music and listeners decide what’s good”. Why it took me so long to check this out, I’ll never know, but I’m glad to see it still going strong, and now there’s another offering, exclusively for the iPad, called Aweditorium, which is similar, yet just different enough to make it worth looking in to. While Spotify, Grooveshark, Pandora, Mog, and Last.fm are hands down the best purveyors of mainstream music over the Net, it’s great to see intuitive, crowdsourced music experience such as thesixtyone and Aweditorium. Kudos to Reid Hoffman and Joi Ito for supporting such truly grassroots musical adventures as thesixtyone, and I’m eager to see what sort of UX the iCloud offers, to mitigate the lousy experience that is currently iTunes.

Gee, Plus or Minus

Also in July, I began using Google+, and I must say I am still struggling to adopt it as a preferred social network. I can see some potential, but it is so specifically reliant on the input of users that one wonders whether “we” are enough to ensure ongoing and continually expanding usefulness, beyond the fraternity of early adopters. This network may end up becoming little more than a glorified techie BBS, which is not a bad thing, just not perhaps what everyone had initially expected or hoped for. I yearn to be proven wrong, though, and see this evolve into a deeply enriching experience for a vast cross section of society, sufficiently differentiated from Facebook that it moves beyond being an “either/or” proposition. Other niche social networks are growing strongly, meanwhile, including photography site 500px (an alternative the increasingly messy deviantart).

Incremental Change

I’ve been waging a more than 2-year battle to have a major residential street in Burbank calmed sufficiently to allow for bicycle lanes, a center turn lane, upgraded signalization, and safe pedestrian crossing experiences. Just a few weeks ago, with the help of many friends and professionals, the battle was won, and we now move on to the next street, in this war (at least, that’s what it often feels like!) to make urban living safer, more manageable, and more sustainable.  My efforts were quiet and diplomatic (for the most part!), compared to the impressive actions of people like Vilnius Mayor A.Zuokas and Ed Begley Jr. While we may not all have the discipline, vision, & commitment of Mr. Begley, wouldn’t it be nice if we each moved an inch further in the right direction? Standing still on the issue of sustainable living isn’t going to improve air quality, landfill overflows, urban heat island effect, & the host of other challenges bearing down on us. Whoever said “ignorance is bliss” was a fool (Hello, Thomas Gray). As for the tank stunt: Is it all staged? Perhaps. Does it momentarily fulfill the fondest wish of many a pedestrian, bus driver, and bicyclist around the world? Definitely. The streets of our urban areas are supposed to be for ALL forms of transportation, not just cars. Does your city have the legislative tank commanders necessary to ensure you are able to get around a cleaner city, however you wish, and safely? Think about it, and maybe one or two more of us can act upon it…

In the meantime, while we fight to make our cities more inclusive, many among us are worrying about how our privacy is becoming compromised online. Facebook is certainly not to blame, if you are stupid enough to post drunken/naked/awkward pictures of yourself on your profile, or otherwise upload sensitive data. That’s all on you, bubba! However, your phone number, real estate records, social content, name, age, and so much more are easy to find on the web, regardless of your Facebook activity, thanks to a host of sites you may never have heard of. Clearing the data can be a bit of a headache, but finding all those sites has recently become a whole lot easier: Unlistmy.info is a free service that helps you identify those sites and remove your personal data from their records.

Speaking of records, the results from the 2010 Census came online last month, and they’re interesting to wander around, during your coffee/tea break… (some intriguing questions arise, such as: if all designated races experienced population decline in Los Angeles County, how did the overall population in that California county INCREASE by nearly 300,000 people?). Explore the 2010 Census here (courtesy of CNN).

Keeping The Fire Alight

More recently, Lots of new techie toys have been coming out: iPhone 4S, Amazon Fire Tablet, Kindle Touch, Samsung Galaxy S2 for T-Mobile and others, a couple of new Android tablets, some more Windows phones…Despite high unemployment, and a gasping economy, our almost unconscious desire for the newest consumer tech bauble remains as healthy as ever. At some point we will suddenly wake up to the fact that all these devices are nothing more than toys or tools, and as such need to be either mightily entertaining or extremely useful…and, in both cases, firmly reliable.

Let that day come sooner, rather than later.

The speculation surrounding the Amazon tablet release was perhaps the most feverish, with claims being made that the “Fire” was a potential “iPad Killer”. Despite press reports supporting this dramatic contention, nothing could be further from the truth, IMHO. As I said in one of my Quora answers last month, the new device from Amazon certainly opens up the market, with a price point ($199) that will bring fiscal fence-sitters into the arena. However, the feature-set on the Kindle Fire make it more like a juiced-up iPod Touch than an iPad. The Kindle Fire has no camera, no microphone, and no 3G connectivity. That said, it has two things that the iPad does not have: Amazon Silk and a vast content library (remember, Apps are not content, per se, they are applications!). The iPad will continue (for now) to dominate the upper end of the tablet market, with its dominant app collection and solid device performance. Meanwhile, the Kindle Fire represents a price and feature challenge to the rest of the market (Android and Windows8, essentially). To go out on a limb, just for the heck of it, I’m going to predict that that Kindle Fire does very well in the short term, while the new Kindle e-readers do astonishingly well, once they come out in November. Amazon may well take 2nd place in tablet market share, but not for long, as I have to believe the release of Microsoft’s Windows 8 tablet OS will force the Android Tablets and applications communities to mature at an accelerated pace. Amazon will take 1st place in mobile content delivery, and will keep it, so long as they maintain focus on their existing core capabilities.

I don’t think Mr. Jeff Bezos and Co. are looking to secure early advantage in the tablet race. Their objective is loftier. Amazon is in the multiplatform content delivery market for the long haul, as evidenced by their Kindle ecosystem. While the HTCs, Dells, Samsungs, RIMs, and Motorolas of the world (sorry, HP, but a jailbroken tablet can no longer be considered viable competition) fight it out in their respectively scrappy fashions, Amazon would do well to stick to its proven methodologies: manage and enhance a world-leading library of diverse content; produce competitively priced, robust, yet simple-featured devices; tying it all together with a superior (if still prone to outage) cloud infrastructure,

Market analysts have claimed that everyone who was going to buy a Kindle has already bought one, but the new touchscreen functionality and very affordable price point now position the Kindle e-reader as the only game worth playing in town. The Nook is in serious trouble (trapped between the Kindle Touch and Fire, yet costing almost as much as both combined). Watch for massive sales of this new line of Kindle e-readers, assuming the interface is solid, and the Whispernet deal (free wireless content delivery) stays equally secure.

The Kindle Fire represents a widening of the market for tablet users, not so much a direct challenge to the iPad (although it may convince Apple to lower the price on their current model, and keep it on the market when the next iPad iteration comes out, all depending on whether there is sufficient differentiation between their current model and the next release. Most signs point to this not being the case).

The new line of Kindle e-readers positions Amazon to garner such a massive and insurmountable lead over all other book distributors, digital or otherwise, that the Big 5 publishers are going to have to come back to the table soon, with their tails between their legs. Although Apple’s iBook may have better UI, the Kindle App gives readers a degree of mobility and flexibility that is unmatched.

Amazon is pursuing software and hardware innovations in full support of their core competencies, and the company will prosper mightily as a result. If AWS can reduce outages, and their Cloud infrastructure is able to handle the load that might come to bear when 50 million (or more) tablets and e-readers and other devices call for content at the same time, then Amazon will be the new leading entertainment studio of the 21st century: in charge and in control of distribution more content to more people, in more places, on more devices, than any other entity.

That brings me to the end of September, and I haven’t even mentioned my Twitter postings (tweets). So I’ll just post a few from the beginning of July below, to give you a taste of what you can usually find there! In the meantime, I look forward to next month’s recap and, if you prefer to connect in a more timely fashion, I encourage you to follow my regular (almost daily) tweets on Twitter, and/or my weekly short posts on Facebook.

A few Twitter tweets of note for early July:

Enhanced by Zemanta
« previousnext »