Identifying the nature and need of the customer, and connecting it with impact to the identity and value of your offering is far more than just sales, advertising, PR, or branding. It is these things and a panoply of intangibles, sprinkled with a big handful of common sense, and served upon a bed of freshly grown business acumen. It’s no longer about making sure that the customer gets it, but rather reaching that moment when the customer understands that YOU get it.
Nicholas de Wolff has helped to build awareness of an extraordinarily diverse array of products, services, and enterprises. Some of the world’s leading brands have relied on the deW Process, and his work has been manifest on a local, regional, national and international scale.
Until recently, de Wolff served as a Chief Marketing Officer at Technicolor (formerly Thomson), one of the world’s largest media and entertainment technology providers. He was responsible for shaping and communicating the identity and activities of the company’s research and development hub. His responsibilities included branding, business strategy, events, Internet, promotions, and public relations.
Since 1995, de Wolff has been a pioneer in interactive marketing, and he currently consults to a variety of companies on social media best practices.
de Wolff works with business leadership & staff to discreetly identify the root causes of a challenge, & determine what steps might be taken to manifest the most efficient & positive change, resulting in a stronger & more dynamic enterprise.
The deW Process clarifies the principle messages that a CEO wants to convey, internally and externally, and helps to ensure these messages are clear and actionable.
Some of the world's leading brands have relied on the deW Process. A pioneer in interactive marketing, de Wolff currently consults to a diverse array of companies on social media best practices.